An RO3 Holiday Tradition: Cheers to BJ’s Restaurants.

Good things come in threes. This year, Rule of 3 Agency has partnered with eMaxx Partners (emaxxpartners.com) to deliver our third piece of engaging holiday content for 200-eatery national chain, BJ’s Restaurant & Brewhouse.

It’s our favorite assignment of the year, and this time, we were asked to bring to life a brewing tradition at BJ’s Restaurants. This is the 25th Year of brewing BJ’s Grand Cru, a holiday ale that represents the best of BJ’s brewing mastery. So what better way to celebrate a silver anniversary than to recreate the “12 Days of Christmas” song as the “25 Years of Grand Cru?”

Enjoy what we’ve brewed up for our favorite restaurant chain and one of our longstanding partner clients. Special credits and thanks to everyone at BJ’s Restaurants along with: SF Creative Director Gregg Foster (greggfoster.squarespace.com); Jefferson Dutton, Director (jeffersondutton.com); Greg Kuehn and Peligro Music (peligromusic.com); and StudioNow (studionow.com) for production!

Watch the spot below!