Rule of 3 Agency Is Going to The Dogs

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Recently, eMaxx Partners supported by Rule of 3 helped BJ’s Brewhouse and Lagunitas Brewing announce their own new collaborative effort. In a new episode of “Pint Class,” we share the story of “a couple of old dogs sporting new tricks,” resulting in Cool Tricks IPL—the ultimate kick flip for your tastebuds.

See how the design of the beer’s logo inspired our own use of a skateboarding dog and other trick-turning pooches in a lively teaser and documentary short.

:15 Second Teaser
“Cool Tricks” Episode

Credits: Tim Blett, eMaxx founder and director, David Stolberg, RO3 Creative Director, Casey Song and Gregg Foster (Lead Designers), Andrew Tognolini (Account Executive).