BJ’s Restaurant & Brewhouse

RULE OF 3
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Feeding the loyalty of a core cult following.

With 200+ nationals locations and a reputation built casual food, pizookie desserts and craft beer, BJ's needed creative that drove likes and visits. RO3 joined with Strategy lead, eMaxx Partners of Laguna Beach, CA, to deliver the added flavor.

social engagement

As a "creative first" partner, RO3 has created engagement driving digital and social campaigns focused around video content. Here, a couple of our efforts.

Play Video

Holiday Taps

Play Video

Beyond Beer

Video Series: Pint Class

BJ’s Brewhouse was an early leader of the craft beer movement—but in recent years had lost the credit they deserve. Our solution? A digital-first long format content series called, Pint Class, with each episode dedicated to sharing secrets of beer making (and beer loving) to connect with beer lovers.