Making a Legacy Brand’s Future Retro Fresh
A motion graphics tour de force captured the new attitude RO3 dialed up for Mary’s Pizza Shack—centered around the joy Mary herself brought to her cooking and North Bay fans of her authentic recipes.
RETRO FRESH BRAND IDENTITY SYSTEM
A DECLARATION OF DELICIOUS
A photo from the sixties inspired the attitude of Mary we wanted to bring forward. The glasses, the swagger were exactly the "flavor" we wanted Mary to be known for as we captured Mary's efforts to deliver the freshness modern diners crave.
MARY’S SPIRIT IN-STORE
Rule of 3 delivered a kit of decor elements to bring the new campaign and spirit into each restaurant. We even concepted a way to greet diners returning after the COVID-19 interruption.