NEWS & VIEWS

Crafting F + D Cellars: A Digital Blend of Wine and Design

By Andrew Tognolini Did you ever have one of those projects that drives you to drink? We much prefer one that leads you to sip and savor. This one was surely one of the latter for all of us at Rule of 3 Agency. This past year we embarked on a creative partnership with boutique and bespoke winemakers at Fathers + Daughters Cellars. Crafting the new digital home of F + D (fanddcellars.com) was more than just a website refresh; it was a project built around the shared love for exceptional wines and the up-and-coming area that produces them, the…

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Rule of 3’s 2023 Recapped

Another year. Wow. Just wow. Welcome to 2024—here’s wishing you success in your personal and professional endeavors. As we all embark upon another lap around the sun, here’s a quick look back at how Rule of 3 deployed its energy and creativity in the last year. Inspiring our best—BJ’s Brewhouse content creation Along with strategic partner, eMaxx Partners of Laguna Beach, CA, we drove likes and loves for BJ’s Restaurant & Brewhouse. From brewing up video episodes on beer appreciation to filling the holiday season with tap-tap-tapping, this 200-restaurant national chain really gave us the chance to shine in 2023. A full…

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New Broadcast Tapping into the Holiday Cheer!

Over the last year, Rule of 3 in collaboration with eMaxx Partners (emaxxpartners.com) have been proud to rekindle a creative relationship with the national eatery and craft beer bastion, BJ’s Restaurant & Brewhouse. As a follow up (with a long pause in-between) to an original Holiday Taps commercial created back in 2014, we were tasked to come up with a worthy spiritual successor. Our goal for this season’s special offering was simple: to combine the joy felt during the holiday season with the epic good time of dining at BJ’s. Since BJ’s was one of the original restaurants to fuel…

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Pint Class® Episode 7: Game Day Draft Picks

Beer and football go together like beer and football. Footbeer? See our latest for BJ’s Restaurant & Brewhouse!

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BJ’S BREWHOUSE PINT CLASS: RO3 IS MAJORING IN “BEER.”

In collaboration with eMaxx Partners (emaxxpartners.com), Rule of 3 has been proud to rekindle a creative relationship with BJ’s Restaurant & Brewhouse. BJ’s was one of the pioneers of the craft beer cultural moment, and now with dozens of craft brews and over 200 brewhouse restaurants nationally, the brand wanted to remind the world of its brewing heritage.  The solution? A master class in the art, science and love of Craft Beer known as Pint Class.  The latest wave of work provides a peek at the “craft behind the draft,” blending real moments talking to beer lovers in BJ’s brew…

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Bucking the trend: Marketing’s increased importance in a down economy

By Andrew Tognolini In just a single week earlier this year, two U.S. banks failed–not exactly the sign of a booming economy. So while not technically official, most economists agree that the U.S. is likely to experience a recession in the not-too-distant future. In fact, one research analyst recently put the likelihood of a global downturn at 98 percent.  Ironically,  for those of us in marketing roles, economic downturns can breed opportunity. History has shown that the right marketing strategy combined with brand innovation can often be the difference between success and failure during an uncertain economy. “Increase Spend or…

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