NEWS & VIEWS
Rule of 3 Agency Is Going to The Dogs
Recently, eMaxx Partners supported by Rule of 3 helped BJ’s Brewhouse and Lagunitas Brewing announce their own new collaborative effort. In a new episode of “Pint Class,” we share the story of “a couple of old dogs sporting new tricks,” resulting in Cool Tricks IPL—the ultimate kick flip for your tastebuds. See how the design of the beer’s logo inspired our own use of a skateboarding dog and other trick-turning pooches in a lively teaser and documentary short. Credits: Tim Blett, eMaxx founder and director, David Stolberg, RO3 Creative Director, Casey Song and Gregg Foster (Lead Designers), Andrew Tognolini (Account…
Some assignments are hard. Others are hard lemonade.
Rule of 3 Agency and eMaxx Partners present their latest for BJ’s Restaurants, Inc.—a funky, fruitful spin showing how BJ’s has gone beyond beer—new Prickly Pear Hard Lemonade. As one of the original restaurants to fuel the craft beer movement, BJ’s was challenged with brewing a hard lemonade worthy of their craft brewing heritage, but palatable for even the most finicky beverage consumer. The new content hit digital media this month, and we at Rule of 3 feel completely thrilled to collaborate with BJ’s Restaurant and Brewhouse to highlight their craft brewing prowess once again. Watch below! BJ’s Hard Lemonade…
Crafting F + D Cellars: A Digital Blend of Wine and Design
By Andrew Tognolini Did you ever have one of those projects that drives you to drink? We much prefer one that leads you to sip and savor. This one was surely one of the latter for all of us at Rule of 3 Agency. This past year we embarked on a creative partnership with boutique and bespoke winemakers at Fathers + Daughters Cellars. Crafting the new digital home of F + D (fanddcellars.com) was more than just a website refresh; it was a project built around the shared love for exceptional wines and the up-and-coming area that produces them, the…
Rule of 3’s 2023 Recapped
Another year. Wow. Just wow. Welcome to 2024—here’s wishing you success in your personal and professional endeavors. As we all embark upon another lap around the sun, here’s a quick look back at how Rule of 3 deployed its energy and creativity in the last year. Inspiring our best—BJ’s Brewhouse content creation Along with strategic partner, eMaxx Partners of Laguna Beach, CA, we drove likes and loves for BJ’s Restaurant & Brewhouse. From brewing up video episodes on beer appreciation to filling the holiday season with tap-tap-tapping, this 200-restaurant national chain really gave us the chance to shine in 2023. A full…
New Broadcast Tapping into the Holiday Cheer!
Over the last year, Rule of 3 in collaboration with eMaxx Partners (emaxxpartners.com) have been proud to rekindle a creative relationship with the national eatery and craft beer bastion, BJ’s Restaurant & Brewhouse. As a follow up (with a long pause in-between) to an original Holiday Taps commercial created back in 2014, we were tasked to come up with a worthy spiritual successor. Our goal for this season’s special offering was simple: to combine the joy felt during the holiday season with the epic good time of dining at BJ’s. Since BJ’s was one of the original restaurants to fuel…
Pint Class® Episode 7: Game Day Draft Picks
Beer and football go together like beer and football. Footbeer? See our latest for BJ’s Restaurant & Brewhouse!