NEWS & VIEWS

From Caring Hearts to a Renewed Commitment

Since its founding in 1984, Supplemental Health Care has established itself as one of the leading healthcare staffing companies in the US. SHC separates itself from the pack by channeling the power of caring hearts into staffing services that meet the needs of healthcare professionals and committed healthcare organizations. At the end of the day, Supplemental creates connections that improve the quality care for patients and even fuel miracles. At Rule of 3, we’ve been proud to connect our own talents to the SHC mission, building a dynamic, modern website experience worthy of the amazing work SHC does. For an…

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Scratch that pillar of our company: How advertisers create challenges for us folks in marketing

Inflation is in the news. Many people are combing through their budgets to find unnecessary expenses to shave, and the market as well as companies seem to be trying to adjust to that behavior. The difference in the reactions is intriguing. Recently, Netflix announced a $6.99 a month ad-supported subscription tier. This is a big moment for the company, as they’ve always heralded themselves as the anti-ad streaming platform. It takes courage to backtracked–but if the goal is to adjust to new realities (and prevent laying off a chunk of your workforce), the move seems gutsy. Twitter couldn’t be further…

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Birdy or Bogey? Launching a Golf League in an era of digital activism.

Every day, companies struggle with “reputation management.” Oftentimes, it’s something easy to grasp—a restaurant struggles with take-out order delays and gets roasted on Yelp, or an  ecommerce retailer battles poor execution on returns. But what happens when a “product” (in this case, the new LIV Golf Tour)  is scrutinized based on actions of its primary funder, a Middle East state?  It’s an interesting question for everyone that is considering the role of marketing in supporting reputation in the modern digital age. The Situation LIV Golf is a professional golf tour financed by the “Public Investment Fund,” an umbrella name for…

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Reconnecting Mary’s Pizza Shack to cravings everywhere.

Even 63-year-old Bay Area institutions need to refresh every once in a while. From new logo, brand identity and advertising to a totally revamped website, Rule of 3 has rekindled the “spirit of Mary” for Mary’s Pizza Shack—putting a contemporary “retro fresh” attitude on the menu. Get a taste of the work we did here. A vintage photo of Mary’s from the sixties inspired the revitalized swagger we recaptured for this fun-loving brand, complete with a Mary icon that harkens to the era of Burger Kings and Colonels ruled restaurant advertising. The glasses and the slight grin combined for the…

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Buyer Beware: Marketing’s Role in Crypto

It was only a few months back that we published a blog ‘coining’ Coinbase’s “QR Code” ad as the most effective commercial of the Super Bowl. Today, Coinbase and Crypto.com are facing a unique marketing challenge–much as tech companies have in past bubble bursts.  If you haven’t heard, only three short months after the abundance of cryptocurrency ads that had the Super Bowl regarded as the “Crypto Bowl”, Bitcoin plunged to its lowest value since 2020. Coinbase and Crypto.com have been widely celebrated for their approaches to marketing cryptocurrency and their platforms. Crypto.com’s branding has been heavily dependent on celebrity…

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Impact is impacting everything.

Have you noticed it? Impact is becoming part of the business DNA instead of being an afterthought. Companies are finding new ways to act as contributors instead of merely capitalists. And then there are nonprofits that were impact before impact was cool. For all of these situations, the pursuit of impact action is impacting marketing. At RO3, we’re excited to partner in these efforts. We’ve supported both for-profits and nonprofits in purpose-driven efforts—in the ESG/impact investing space, in the creation of affordable housing, and in healthcare, where one of our new clients is addressing nursing shortages. The purest impact endeavor…

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