Rising to the Challenge of Famous Financial Brands
RO3’s launch film captured the range of custom solutions Parametric engineers— investments with distinct advantages over common mutual funds and ETFs. As the video suggests, Parametric makes clients feel like they are the center of the investment world.
FIRST-EVER CABLE TV: By 2022, Parametric was creating 2X the number of custom portfolios as we did prior to working with RO3. To keep the momentum, we created the long-firm advisor scenarios here with commercial cuts to run on CNBC and Bloomberg TV.
PRINT & DIGITAL
The brand awareness effort targets financial advisors through print and display, positioning Parametric as the leader in highly customized investing.
Year One Performance
Increase in Brand Awareness
among target audience
(3% to 15%)
Better display ad performance versus industry
Videos featuring motion graphics and storytelling. RO3 has deep experience in taking complex topics and making them understandable for targeted audiences.