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In collaboration with eMaxx Partners (, Rule of 3 has been proud to rekindle a creative relationship with BJ’s Restaurant & Brewhouse. BJ’s was one of the pioneers of the craft beer cultural moment, and now with dozens of craft brews and over 200 brewhouse restaurants nationally, the brand wanted to remind the world of its brewing heritage. 

The solution? A master class in the art, science and love of Craft Beer known as Pint Class. 

The latest wave of work provides a peek at the “craft behind the draft,” blending real moments talking to beer lovers in BJ’s brew pub with  “class sessions” featuring the two lead brewers at BJ’s. Our first new branded content episode focuses on the making of Tropical Hopstorm. Production credit and kudos to Beef & Pie out of Austin, Texas, for creating the new mini-documentaries with us.

See the teaser here: 

See the first episode here:

More from the partnership of eMaxx Partners and Rule of 3 soon!