The Rule of 3 team has been proud to partner with PathogenDx for several years now—but it’s our latest work that perhaps best sums up why. Our new eBook, “Why It Matters,” connects the b-to-b storytelling we’ve been doing for years to the real-life human benefits that happen down the line. Today, our clients are laboratories choosing a testing platform that delivers unrivaled accuracy with lower costs and rapid results. But ultimately, it’s somebody eating food that is safe or quickly being diagnosed for a viral infection that realizes the significance. Here we present five stories of patients that, with the advancements of…

Since its founding in 1984, Supplemental Health Care has established itself as one of the leading healthcare staffing companies in the US. SHC separates itself from the pack by channeling the power of caring hearts into staffing services that meet the needs of healthcare professionals and committed healthcare organizations. At the end of the day, Supplemental creates connections that improve the quality care for patients and even fuel miracles. At Rule of 3, we’ve been proud to connect our own talents to the SHC mission. The work for SHC began with the development of a purpose-driven brand strategy, lead by…

Even 63-year-old Bay Area institutions need to refresh every once in a while. From new logo, brand identity and advertising to a totally revamped website, Rule of 3 has rekindled the “spirit of Mary” for Mary’s Pizza Shack—putting a contemporary “retro fresh” attitude on the menu. Get a taste of the work we did here. A vintage photo of Mary’s from the sixties inspired the revitalized swagger we recaptured for this fun-loving brand, complete with a Mary icon that harkens to the era of Burger Kings and Colonels ruled restaurant advertising. The glasses and the slight grin combined for the…

Have you noticed it? Impact is becoming part of the business DNA instead of being an afterthought. Companies are finding new ways to act as contributors instead of merely capitalists. And then there are nonprofits that were impact before impact was cool. For all of these situations, the pursuit of impact action is impacting marketing. At RO3, we’re excited to partner in these efforts. We’ve supported both for-profits and nonprofits in purpose-driven efforts—in the ESG/impact investing space, in the creation of affordable housing, and in healthcare, where one of our new clients is addressing nursing shortages. The purest impact endeavor…

Thirty years is a long time in the life of a company to go without any serious advertising effort. No digital banners. No TV spots. No outdoor boards. Sure, there was a toe dipped into email marketing and the occasional direct mail tchotchke. But beyond that, Parametric had grown its business in the wealth management space organically since its founding in the 1990s. The beginning of Parametric and Rule of 3’s relationship was bittersweet: the start of 2020 and the pandemic. Even with this new obstacle ahead, the time had come to define Parametric’s leadership role in a “new” investment…