Rule of 3 Agency and eMaxx Partners present their latest for BJ’s Restaurants, Inc.—a funky, fruitful spin showing how BJ’s has gone beyond beer—new Prickly Pear Hard Lemonade. As one of the original restaurants to fuel the craft beer movement, BJ’s was challenged with brewing a hard lemonade worthy of their craft brewing heritage, but palatable for even the most finicky beverage consumer. The new content hit digital media this month, and we at Rule of 3 feel completely thrilled to collaborate with BJ’s Restaurant and Brewhouse to highlight their craft brewing prowess once again. Watch below! BJ’s Hard Lemonade…

By Andrew Tognolini Did you ever have one of those projects that drives you to drink? We much prefer one that leads you to sip and savor. This one was surely one of the latter for all of us at Rule of 3 Agency. This past year we embarked on a creative partnership with boutique and bespoke winemakers at Fathers + Daughters Cellars. Crafting the new digital home of F + D (fanddcellars.com) was more than just a website refresh; it was a project built around the shared love for exceptional wines and the up-and-coming area that produces them, the…

Over the last year, Rule of 3 in collaboration with eMaxx Partners (emaxxpartners.com) have been proud to rekindle a creative relationship with the national eatery and craft beer bastion, BJ’s Restaurant & Brewhouse. As a follow up (with a long pause in-between) to an original Holiday Taps commercial created back in 2014, we were tasked to come up with a worthy spiritual successor. Our goal for this season’s special offering was simple: to combine the joy felt during the holiday season with the epic good time of dining at BJ’s. Since BJ’s was one of the original restaurants to fuel…

Beer and football go together like beer and football. Footbeer? See our latest for BJ’s Restaurant & Brewhouse!

In collaboration with eMaxx Partners (emaxxpartners.com), Rule of 3 has been proud to rekindle a creative relationship with BJ’s Restaurant & Brewhouse. BJ’s was one of the pioneers of the craft beer cultural moment, and now with dozens of craft brews and over 200 brewhouse restaurants nationally, the brand wanted to remind the world of its brewing heritage.  The solution? A master class in the art, science and love of Craft Beer known as Pint Class.  The latest wave of work provides a peek at the “craft behind the draft,” blending real moments talking to beer lovers in BJ’s brew…

The assignment began with the project name: Newco. Simple enough. Brand an entirely new company. Uh, ok. Create that out of thin air to help leading national healthcare performance consultant, Sullivan Cotter, spin off the business it does for nonprofits beyond the healthcare sector—those in philanthropy, education, research and the arts.  At Rule of 3, we were thrilled to be awarded the assignment in 2022, and six months later a new brand is here. Say hello to C3 Nonprofit Consulting Group. The name C3 was penned to harken to the 501(c)(3) designation, and along with naming, we supported this new…

The Rule of 3 team has been proud to partner with PathogenDx for several years now—but it’s our latest work that perhaps best sums up why. Our new eBook, “Why It Matters,” connects the b-to-b storytelling we’ve been doing for years to the real-life human benefits that happen down the line. Today, our clients are laboratories choosing a testing platform that delivers unrivaled accuracy with lower costs and rapid results. But ultimately, it’s somebody eating food that is safe or quickly being diagnosed for a viral infection that realizes the significance. Here we present five stories of patients that, with the advancements of…

Since its founding in 1984, Supplemental Health Care has established itself as one of the leading healthcare staffing companies in the US. SHC separates itself from the pack by channeling the power of caring hearts into staffing services that meet the needs of healthcare professionals and committed healthcare organizations. At the end of the day, Supplemental creates connections that improve the quality care for patients and even fuel miracles. At Rule of 3, we’ve been proud to connect our own talents to the SHC mission. The work for SHC began with the development of a purpose-driven brand strategy, lead by…

Even 63-year-old Bay Area institutions need to refresh every once in a while. From new logo, brand identity and advertising to a totally revamped website, Rule of 3 has rekindled the “spirit of Mary” for Mary’s Pizza Shack—putting a contemporary “retro fresh” attitude on the menu. Get a taste of the work we did here. A vintage photo of Mary’s from the sixties inspired the revitalized swagger we recaptured for this fun-loving brand, complete with a Mary icon that harkens to the era of Burger Kings and Colonels ruled restaurant advertising. The glasses and the slight grin combined for the…

Have you noticed it? Impact is becoming part of the business DNA instead of being an afterthought. Companies are finding new ways to act as contributors instead of merely capitalists. And then there are nonprofits that were impact before impact was cool. For all of these situations, the pursuit of impact action is impacting marketing. At RO3, we’re excited to partner in these efforts. We’ve supported both for-profits and nonprofits in purpose-driven efforts—in the ESG/impact investing space, in the creation of affordable housing, and in healthcare, where one of our new clients is addressing nursing shortages. The purest impact endeavor…