C3: Branding the leading consultancy for 501(c)(3)s.


The assignment began with the project name: Newco. Simple enough. Brand an entirely new company. Uh, ok. Create that out of thin air to help leading national healthcare performance consultant, Sullivan Cotter, spin off the business it does for nonprofits beyond the healthcare sector—those in philanthropy, education, research and the arts. 

At Rule of 3, we were thrilled to be awarded the assignment in 2022, and six months later a new brand is here. Say hello to C3 Nonprofit Consulting Group. The name C3 was penned to harken to the 501(c)(3) designation, and along with naming, we supported this new endeavor with research, messaging, strategy, brand identity development, logo design, website, and social activation. 

With C3’s pioneering work in promoting people and culture building, and passionately advancing DEI and workplace equity, the rewards of supporting such a worthy project will live on and grow. Thank you to SullivanCotter for their confidence in hiring Rule of 3 Agency over larger marketing partners and entrusting us to deliver a bespoke solution. 

We invite others to view the new name, logo, website and fully launched brand at https://www.bigcreativeidea.com/c3-nonprofit-consulting-group/.