From Caring Hearts to a Renewed Commitment


Since its founding in 1984, Supplemental Health Care has established itself as one of the leading healthcare staffing companies in the US. SHC separates itself from the pack by channeling the power of caring hearts into staffing services that meet the needs of healthcare professionals and committed healthcare organizations.

At the end of the day, Supplemental creates connections that improve the quality care for patients and even fuel miracles.

At Rule of 3, we’ve been proud to connect our own talents to the SHC mission. The work for SHC began with the development of a purpose-driven brand strategy, lead by eMaxx Partners of Laguna Beach, CA. eMaxx often collaborates with the RO3 team, and once again, here we were asked to extend the eMaxx vision for SHC into the creative realm. 

This meant building a dynamic, modern website experience worthy of the amazing work SHC does. For an organization as diverse as SHC—providing talent to hospitals, schools, clinics and even correctional facilities— the key was to keep each page in sync with the next to bring to life logical, easy-to-navigate user experiences.

Upon the site, we featured a video series Rule of 3 concepted and produced in partnership with Los Angeles-based production company, Small Ax Creative. Each video focuses on the unique story of an SHC nurse or therapist—stories that get to the heart of SHC’s essential role in the lives of patients and healthcare itself.

We’re honored to share the website and videos from the series here. Visit the website here.

View the videos below and look for more work from Rule of 3 on behalf of SHC going forward!