Super Bowl Rundown

Well, the Super Bowl has come and gone. The football world is already looking forward to the next NFL Draft, and the rest of the world has new challenges. But before we all move on from this year’s big game, we’d like to take just one more moment to talk marketing—what all of us involved in the pursuit can take away. The Big Game—Unmasked The Super Bowl ads of 2022 could not have felt more different than those from 2021. Flipping a switch from the sentimental ads of last year’s mid-pandemic Super Bowl, nearly all commercials this year were upbeat,…

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