Thirty years is a long time in the life of a company to go without any serious advertising effort. No digital banners. No TV spots. No outdoor boards. Sure, there was a toe dipped into email marketing and the occasional direct mail tchotchke. But beyond that, Parametric had grown its business in the wealth management space organically since its founding in the 1990s. The beginning of Parametric and Rule of 3’s relationship was bittersweet: the start of 2020 and the pandemic. Even with this new obstacle ahead, the time had come to define Parametric’s leadership role in a “new” investment…