Some assignments are hard. Others are hard lemonade.

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Rule of 3 Agency and eMaxx Partners present their latest for BJ’s Restaurants, Inc.—a funky, fruitful spin showing how BJ’s has gone beyond beer—new Prickly Pear Hard Lemonade.

As one of the original restaurants to fuel the craft beer movement, BJ’s was challenged with brewing a hard lemonade worthy of their craft brewing heritage, but palatable for even the most finicky beverage consumer.

The new content hit digital media this month, and we at Rule of 3 feel completely thrilled to collaborate with BJ’s Restaurant and Brewhouse to highlight their craft brewing prowess once again.

Watch below!

BJ’s Hard Lemonade is made with prickly pear, red raspberry and lemon juices.

Credits along with Rule of 3, San Francisco: Strategy—eMaxx Partners, Laguna Beach, CA; Production—StudioNow, Nashville, TN; Art Director/Designer—Gregg Foster