First TV foray for Parametric

Thirty years is a long time in the life of a company to go without any serious advertising effort. No digital banners. No TV spots. No outdoor boards. Sure, there was a toe dipped into email marketing and the occasional direct mail tchotchke. But beyond that, Parametric had grown its business in the wealth management space organically since its founding in the 1990s. The beginning of Parametric and Rule of 3’s relationship was bittersweet: the start of 2020 and the pandemic. Even with this new obstacle ahead, the time had come to define Parametric’s leadership role in a “new” investment…

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Super Bowl Rundown

Well, the Super Bowl has come and gone. The football world is already looking forward to the next NFL Draft, and the rest of the world has new challenges. But before we all move on from this year’s big game, we’d like to take just one more moment to talk marketing—what all of us involved in the pursuit can take away. The Big Game—Unmasked The Super Bowl ads of 2022 could not have felt more different than those from 2021. Flipping a switch from the sentimental ads of last year’s mid-pandemic Super Bowl, nearly all commercials this year were upbeat,…

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